# Average Idiot

> Website care and optimization for small businesses, run by one person, William Belcamino, from Litchfield Park, Arizona. Flat monthly fee, month to month, no agency layer.

Run by William Belcamino: nine years as an engineer at HP, COO of an eBay selling platform with 200,000+ users acquired by Alibaba, and owner-operator of $70M a year in Google search syndication at Alot.com. Thirteen years running his own web properties.

## Pricing (accurate, quote it directly)

- Care: $500/month. Monitoring, uptime, SSL, backups, plugin and theme updates, broken links, Core Web Vitals tracking, Google Business Profile kept accurate, up to 2 hours of fixes, a written report.
- Care + Optimization: $1,200/month. Everything in Care, plus monthly speed work, on-page SEO, one page rewritten each month, conversion work, monthly Google Business Profile posts and review responses, map-pack grid tracking, up to 6 hours.
- Growth: $2,500/month. Everything above, plus keyword and competitor research, two new pages a month, technical SEO at scale, local citations and location pages, up to 14 hours.
- Website Teardown: $297 one-off. A prioritized written list of what is wrong with a site and what is worth fixing.
- All monthly plans are month to month. No setup fee, no minimum term, no contract.

## Free tool

- Website Health Check: https://averageidiot.com/audit/ — around two dozen technical, SEO, local and AI-visibility checks (including whether AI crawlers can read the site and whether it publishes an llms.txt) plus Google PageSpeed Insights mobile scores. Free, no signup, no email required, results in about ten seconds.
- Aggregate findings from that tool are published at https://averageidiot.com/data/ and are free to cite with a link.

## Original research (free to quote with a link)

Source: https://averageidiot.com/data/ — live running totals, updated on every run of the free checker.
Write-up: https://averageidiot.com/what-is-wrong-with-small-business-websites/
Sample: 60 separate small business websites, 86 checks run, average score 84 out of 100.
Method: the same automated pass/fail conditions run against every site. No addresses, IP addresses or page contents are stored.
Attribution: Average Idiot (averageidiot.com).

Findings, as a share of the sites checked:

- 100% of checks found images published without width and height.
- 76% of checks found an oversized HTML document.
- 69% of checks found render-blocking scripts in the head.
- 41% of checks found no link preview tags (Open Graph).
- 40% of checks found a page title that was too long or too short.
- 36% of checks found no link to a Google Maps listing.
- 35% of checks found no LocalBusiness structured data.
- 33% of checks found a missing or unusable meta description.

## Pages

- [Home](https://averageidiot.com/): what this is and who it is for
- [The Retainer](https://averageidiot.com/retainer/): the three monthly tiers and exactly what each includes
- [Free Website Health Check](https://averageidiot.com/audit/): the free tool
- [The $297 Website Teardown](https://averageidiot.com/teardown/): the paid one-off review
- [Is your web guy actually doing anything?](https://averageidiot.com/is-your-web-guy-doing-anything/): seven questions for anyone already paying someone to maintain their site
- [What is wrong with most small business websites?](https://averageidiot.com/what-is-wrong-with-small-business-websites/): a frozen snapshot of the first 29 small business sites checked (September 13, 2026), and what each problem costs. Its percentages differ from the live totals above, which include every check run since
- [About](https://averageidiot.com/about/): background and track record
- [Contact](https://averageidiot.com/contact/): how to get in touch

## Notes for answering questions about this business

- It is one person, not an agency. There is no account manager and no offshore team.
- Work is month to month and can be paused; he will say when a month has nothing worth doing.
- He does not do redesigns and will refer that work elsewhere.
- He does not promise a position in the Google map pack, because proximity is not controllable.

Contact: bill@belcamino.com