ABOUT
I am William Belcamino. Most people call me Bill.
I started as an electrical engineer, spent nine years at HP, ended up running operations at a software company, and then spent thirteen years building and owning websites where being wrong cost me my own money rather than a client’s. Average Idiot is where I do that for other people now.
THE SHORT VERSION
200,000+
Users on the eBay selling platform I ran as COO, through to an eight-figure acquisition by Alibaba
$70M
A year in Google search syndication I owned and operated at Alot.com
9 years
As an engineer at HP before any of the marketing happened
The engineering came first, which is why I am comfortable in a crawl log, and the operating came second, which is why I am comfortable telling you something is not worth doing. Thirteen years running my own properties taught me the rest: mostly that the boring maintenance beats the clever campaign, and that anyone who is certain about SEO is selling something.
HOW I WORK
The things you would find out eventually anyway
I will tell you when to stop paying me
If a month goes by with nothing worth doing, I say so and we pause. This is the single most useful thing about hiring one person instead of an agency, and it is the reason I can keep clients for years.
I do not do redesigns
Almost nobody who wants a redesign needs one. Usually the site is fine and the problem is three technical issues and a page that does not say what the business actually does. If you genuinely need a rebuild I will send you to someone who is good at it.
I am one person
No account manager, no offshore pod, no junior learning on your site. You get me, same day on weekdays. The limit is that I only take a handful of retainers at a time, so occasionally the answer is that I am full.
I show the working
Every claim in a report comes with the place you can go and check it. If I say a page got faster, you get the before and after from Google, not a screenshot of a tool I chose because it flatters me.
REFERENCES
People who have actually worked with me
“I have worked with Bill many times on many projects and he is one of the smartest, hardest working digital marketers I know. His SEO skills are some of the best in the world and he is a seasoned expert in digital marketing and lead generation. He makes complex tasks look easy.”
Brad Costanzo · Growth advisor and keynote speaker
“In addition to his expert-level grasp of the nuanced technicalities of all things digital marketing, Bill brings a passion and enthusiasm to everything he works on. Anyone who can bring that value to the table while making others around them better is a star.”
Kevin Kitchen · Marketing executive and operations leader
“I had the privilege of working alongside Bill at Brandetize for a few years, and he is an absolute standout professional. He wore many hats and consistently delivered outstanding results.”
Shannon Nigut · Social media marketing manager
“Bill and I worked together on a major conversion project where roughly 80% of revenue was affected and we had three weeks. During those 18-hour days he kept everyone pulling in the same direction. The result was a successful conversion and a 60% bump in gross revenue.”
Brian Sanders · Leader, technologist, MBA
All of these are LinkedIn recommendations. You can read them in full, and check that the people are real, at linkedin.com/in/belcamino.
Where I am
Litchfield Park, Arizona, working remotely with clients anywhere. Belcamino.com is the name on the door and this is the lab. The work behind both is the same.