THE RETAINER
Website care and optimisation, on a flat monthly fee.
No projects, no scope documents, no three-month statement of work before anything happens. One person looking after your website every month, for a number you can put in a budget and then stop thinking about.
What this is, and what it is not
What it is
Somebody competent looking at your website every month, fixing what is broken, improving what is underperforming, and telling you plainly what happened. The value is in the looking, repeated — not in any one heroic month.
What it is not
Not a redesign, not a rebrand, and not an agency retainer where most of the fee funds account management. No team, no pod, no weekly status call unless you want one. If a month has nothing worth doing, I say so instead of inventing work.
PRICING
Three tiers
The difference between them is how much building I do, not how much attention you get. Every tier includes the monitoring and the honesty.
CARE
$500
per month
Someone is watching, so nothing rots quietly.
— Monthly technical health check across the whole site
— Uptime, SSL, backups, plugin and theme updates handled
— Broken links, redirect chains and 404s cleaned up
— Core Web Vitals tracked so regressions get caught early
— Search Console and analytics reviewed for anything odd
— Up to 2 hours of small fixes included
— A short written report every month
Best for a site that works and needs to stay that way.
CARE + OPTIMISATION
$1,200
per month · most start here
Watching, plus steadily making it better.
— Everything in Care
— Monthly speed work against real Core Web Vitals field data
— On-page SEO: titles, headings, internal links, schema
— One underperforming page rewritten or rebuilt each month
— Conversion improvements to forms, CTAs and trust signals
— Honest conversion tracking, not vanity dashboards
— Up to 6 hours of build and fix work included
Best for a site that should be producing more leads than it does.
GROWTH
$2,500
per month
The website treated as a channel, not a brochure.
— Everything in Care + Optimisation
— Keyword and competitor research driving a real content plan
— Two new or substantially rebuilt pages per month
— Technical SEO at scale: indexation, structured data, migrations
— Email and lifecycle work where it earns its keep
— A quarterly session on what to stop doing
— Up to 14 hours included
Best for when organic search is meant to be a revenue line.
Month to month. No setup fee, no minimum term, thirty days’ notice to stop. Unused hours do not roll over, because a retainer that banks hours turns into a project queue and then nobody is watching the site.
THE RHYTHM
What a month actually looks like
Week one — look
Full technical sweep. Crawl the site, compare against last month, pull Search Console and analytics, check Core Web Vitals field data. Anything urgent gets fixed the same day rather than waiting for the report.
Week two — fix
The unglamorous list. Broken links, redirect chains, missing metadata, oversized images, index bloat, whatever the sweep turned up. This is where most of the compounding happens.
Week three — improve
One deliberate improvement: a page rewritten, a template sped up, a form simplified, schema added. One thing at a time, so we can actually tell whether it worked.
Week four — report and plan
A short written note. What I found, what I changed, what moved, and what I would do next month. If the answer is “not much, and here is why”, you get that too.
GETTING STARTED
The first month is different
Month one is stabilisation. I am not going to pretend I can improve a site I have not properly read, so the first month is a full audit, the backlog of obvious fixes cleared, and monitoring put in place. From month two it settles into the rhythm above.
1. A short conversation
Twenty minutes on what the site is meant to do and what has been annoying you. Free, and I will tell you if I think you do not need me.
2. Access and a baseline
CMS admin, plus read access to analytics and Search Console. I record where everything stands so we can argue with the numbers later.
3. The first invoice
Sent after the first month of work, not before it. If the first month disappoints you, you have lost one month and no contract.